Have a heavy beard that pulls and tugs painfully when you shave. Apply hottish water to face then apply shave cream. Gel type works best. Dont be stingy with it. Simply be paitent and let it sit for two to three minutes before starting to shave. Makes all the difference. Follow up with a shave balm to keep skin in condition for next shave. Dove makes a good one. Finally even you macho men need to apply a moisturizer unless you want to look like a wrinkled up scrotum face by the time you're 40. Dove also makes a good mens moisturizer that won't leave you greasy or shiny. Hope this is helpful to someone. Happy shaving!